DispatchTrack.com
Aligned HubSpot CRM, web, and landing pages into one system for logistics customers.
DispatchTrack's HubSpot CRM, website, and landing pages had grown into three slightly different visual systems — confusing for prospects moving from an ad, to a landing page, to a sales conversation.
Discover & define
Reviewing the gap between the marketing site, the landing pages, and the CRM-facing materials in HubSpot made clear the fix wasn't new content, it was one shared visual system across all three.
Design
I designed the CRM structure inside HubSpot alongside the web and landing page experience, so marketing and sales were finally working from the same components and visual language.
Marketing and sales materials read as one consistent system rather than three disconnected efforts.
Open to senior product design roles
Remote, US hours — full-time or contract. Happy to walk through the decisions behind any case study here.